Genius Video Campaign.
Creative Direction
Client: Genius Inc
Role: Creative Director
The Context:
Direction a series of videos for various promotions under Genius Inc.
The challenge:
We did not have an in-house videographer or video-editor, so we worked with contractors.
The results:
Diverse series of branded videos to deliver messages of various events and products.
Methodologies applied and responsibilities:
Make sure the videos fall under the brand guidelines
Direct the look and feel of the videos
Participate on the creation of the scripts along with the copywriters
Direct the shooting together with the contractors
Work along with the contractors to fulfil the goals of the videos