HQ Magazine: Employee models
UX & Creative Direction
Client: CSOFT International
Role: Creative Director Marketing
The Context:
CSOFT started HQ Magazine as a channel of communion with actual clients and to showcase to prospective clients by highlighting the company and its services with articles and stories.
The challenge:
CSOFT was hiring models for the stories and Ads in the magazine, however, there was no high traction with clients.
The results:
Orchestrated and facilitated a multicultural team on UX research sessions, gathering actionable insights to validate and refine design concepts; resulting in a 60% increase in engagement for the CSOFT HQ Magazine.
Methodologies applied and responsibilities:
Stakeholder interview to get insights and wanted results
Creative direction of the magazine's look and feel
Convincing of co-workers to participate as models for the magazine Ads and stories
Assist in making the models look conformable in front of the camera.
Oversee and manage printing quality and cost
Photo essay…
James Bond style.
Gatefold cover with a mix of a foreign marketing employee and a local HR employee.
Four CSOFT employees cross a street in the heart of Beijing’s Central Business District
James Bond style of our marketing star and our illustrator in action.
