HQ Magazine: Employee models
UX & Creative Direction
Client: CSOFT International
Role: Creative Director Marketing
The Context:
CSOFT started HQ Magazine as a channel of communion with actual clients and to showcase to prospective clients by highlighting the company and its services with articles and stories.
The challenge:
CSOFT was hiring models for the stories and Ads in the magazine, however, there was no high traction with clients.
The results:
Orchestrated and facilitated a multicultural team on UX research sessions, gathering actionable insights to validate and refine design concepts; resulting in a 60% increase in engagement for the CSOFT HQ Magazine.
Methodologies applied and responsibilities:
Stakeholder interview to get insights and wanted results
Creative direction of the magazine's look and feel
Convincing of co-workers to participate as models for the magazine Ads and stories
Assist in making the models look conformable in front of the camera.
Oversee and manage printing quality and cost