Discover Your City: Tampa Bay Edition
UX/UI Design, Ideation and Direction
Client: Flippingideas
Role: Creator, Creative and Art Direction / UX /UI
The Context:
City dwellers often lament feeling trapped in a rut, frequenting the same familiar spots while the vibrant tapestry of their city unfurls just out of reach. Tourists sometimes stumble upon hidden gems locals miss, leading to the ironic paradox of travelers knowing a city better than lifelong residents.
The challenge:
Discover Your City, needs to make sure that it empowers locals and visitors alike to rediscover or discover their urban landscape. It should curate unique, non-chain experiences across diverse categories to make sure it covers all the needs and wants of its local and non-local users.
The results:
Discover Your City isn't just an app; it's a catalyst for rekindling your love affair with your urban home. It's a passport to hidden alleyways, forgotten treasures, and experiences that rewrite your city's narrative. It's the key to breaking free from your comfort zone and rediscovering the magic that lies just beyond your doorstep
Methodologies applied and responsibilities:
Ideation
Research
Survey
Branding
Design
Research mode
To understand the needs of city dwellers, I embarked on a comprehensive research journey. This included data analysis to uncover local trends and habits, along with a targeted survey to delve deeper into their desires and frustrations. The findings were clear: many felt stuck in repetitive routines, yearning for fresh experiences and a deeper connection to their city. This resonated deeply, fueling my passion to develop Discover Your City - an app designed to break free from the mundane and unlock the hidden potential of urban life.
Empathy map and Personas
The survey results proved invaluable in building my empathy map, a powerful tool that allowed me to delve deeper into the hopes, frustrations, and motivations of my target audience. This data translated into the creation of diverse user personas, representing the various profiles that Discover Your City would cater to. The overwhelming frustration with repetitive social options and the yearning to break free from routine became undeniable. I realized the app wasn't just a solution; it was a beacon of hope for those seeking to expand their horizons and rediscover the magic of their city.
UX flow
This intentionally concise UX flow is a bold testament to my belief in user-centric design. By prioritizing intuitive navigation and eliminating unnecessary complexities, Discover Your City empowers users to embrace spontaneity and effortlessly uncover the hidden gems of their city.
Style Guide
The visual identity of Discover Your City is a carefully crafted interplay of minimalism and audacious pops of color, designed to mirror the app's core purpose: empowering users to break free from routine and embrace exciting urban adventures.
A Splash of Courage:
The chosen hero color, #FA2A00 red, represents the user's boldness in stepping outside their comfort zone and embracing random encounters. This vibrant hue is strategically used to highlight calls to action, buttons, and key information, serving as a visual beacon guiding the user towards their next urban escapade.
Less is More:
Minimalism reigns supreme across the Discover Your City interface. Negative space takes center stage, providing a clean canvas for captivating photos and videos that showcase the hidden gems of the city. This clean aesthetic elevates the visual content, allowing the vibrant essence of each location to shine through.
